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GMG’s Sun & Sand Sports kickstarts its Back to School campaign

GMG’s Sun & Sand Sports kickstarts its Back to School campaign

GMG’s Sunlight & Sand Sports has kickstarted its Back again to Faculty campaign with the message that sport is not just about winning – it’s about obtaining pleasurable.

The #MakeSportsFun notion encourages young children and young grown ups to improve the meaning of victory and empowering them to outline what victory usually means to each and every a person of them.

Quick societal and technological progress imply that youngsters are increasing up in an significantly competitive world. The force to excel in every sphere is extreme.

Mom and dad, generally unconsciously, impose their aspirations and goals on their children to reach. That, mixed with the societal tension to “fit in” by their friends, amplified by social media, designs their behavior in direction of activity as an extra stress.

What was once supposed to be fun has turned into but a different collection of validation, where by achievement outweighs actively playing sports activities. Which is why a staggering 70% of little ones give up sports by the age of 13.

Videogames nevertheless, are a full other ballgame. With videogames, little ones are allowed to fall short with out the ever-watchful eye of their dad and mom. They have additional exciting partaking with a video game when there is significantly less external tension and judgement.

No actual-planet implications for getting rid of or failing. They get to make issues, fall short, and try all over again. Independently.

They are genuinely free to have pleasurable on their have conditions. Bringing the judgement-cost-free, mild-hearted exciting of video video games into the entire world of sports is what this Back again to College campaign intends on accomplishing.


“In line with our initiatives to regularly push the boundaries in delivering extraordinary client encounters, this year’s Back to Faculty campaign claims to be various and redefine the dialogue of what validation signifies in athletics, bringing again the pleasurable and pleasure into activity. The goal is to really encourage kids to get pleasure from athletics as significantly as they love video clip online games. We have done that by producing a entire world exactly where actual sports and factors from video clip game titles appear with each other for little ones to delight in. We want little ones to genuinely sense cost-free and appreciate on their own playing the sports they like.” discussed Mohamed Bodiat, Senior Vice President Manufacturers – Athletics at GMG.

The wide assortment of apparel, attire and equipment showcased in the Back again To College visuals involve some of the foremost international models this sort of as Nike, Adidas, Speedo, and Puma. Beyond clothes, Solar & Sand Sports also delivers athletic tools for swimming, yoga and a great deal extra.

You can test out the campaign on the site and social media channels: Instagram, TikTok and YouTube.