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4Global reveals growth plans following IPO, hires Kerstin Obenauer to drive global expansion

4Global reveals growth plans following IPO, hires Kerstin Obenauer to drive global expansion

By Liz Terry    29 Mar 2022

Kerstin Obenauer is joined the 4Worldwide staff to drive global growth pursuing an IPO / 4World

Consultancy 4Gobal has uncovered world progress options pursuing an IPO in January which valued the company at £24m.

4Worldwide produces the Datahub and Social Worth Calculator and has a quantity of contracts with organisations this kind of as Activity England.

The enterprise has hired Kerstin Obenauer as its main shopper officer in a new role, with a transient to generate world profits.

It also consults on important events, getting labored on a range from London 2021 to the 2022 Women’s Euros

Sports activities info investigation and consultancy company 4Global has appointed Kerstin Obenauer as chief shopper officer as part of a new expansion system.

The enterprise, which holds considerable general public sector contracts for organisations these kinds of as Activity England, did an IPO in January 2022 valuing it at £24m.

Obenauer will head up the account administration and shipping group in a new function made to broaden the company’s consumer foundation internationally.

She was formerly British isles place director at tools provider, Egym, dependent in Munich.

4World-wide is regarded for its Datahub and Social Price Calculator goods, which it says help operators to map access to action-based mostly services, such as overall health clubs and leisure centres, in real-time and offering insights into purchaser behaviour and pursuits, whilst also serving to to focus on expense.

The organization also consults on sporting activities, acquiring worked on events from London 2012 to the 2022 Women’s Euros, which take spot in England this summer time.

Obenauer claimed: “When meeting with the workforce, it grew to become distinct we share the similar way of thinking and eyesight. We know the vital job physical activity and sport engage in in strengthening people’s lives. I look forward to building positive 4World wide works around the globe to support deliver these opportunities.”

CEO, Eloy Mazon, mentioned: “We’re seeing robust growth and enlargement, both equally in Europe and North The usa and Kerstin’s know-how will enable us to scale each our companies and our ambition to turn out to be the world’s primary consultancy in sporting activities info and big gatherings.”